Axe, Switching Gears, Strikes a More Earnest Tone - The New York Times
Axe | All brands | Unilever global company website
Unilever confirms Axe pitch but underlines BBH relationship | The Drum
PROFILE OF COMPETITIVE BRANDS: AXE DEODORANT - Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unileve…